Mission

My Tree Your Impact — Mission Statement

At My Tree Your Impact, we believe that one small story can grow into something extraordinary.

What began as a children’s book — My Tree by Steven Fyfe — has grown into a mission to inspire generosity, raise awareness, and help protect children around the world.

Every copy of My Tree does more than tell a story. A portion of profits from each book sold is shared with trusted organizations working to combat child trafficking and exploitation, helping provide safety and hope to children in need.

Our long-term goal is to sell 1 million copies of My Tree. As the project grows, so does the level of giving.

To support this, we’ve created an illustrative progressive giving model, where the percentage of profits donated increases as sales milestones are reached. This model reflects our intention to give more as impact grows, while remaining transparent and sustainable.

At the heart of this mission is a simple question:

How much is enough?

My Tree Your Impact exists to encourage individuals, creators, and businesses to consider setting intentional limits on profit — and committing the rest toward meaningful causes that make a difference in the world.

An up-to-date breakdown of our giving model and actual donations can be found on the Impact page.

Join the Movement

You can make a difference today.

• Buy the book and plant a seed of hope.

• Share the story with friends and family.

• Spread the message — ask yourself and others, “How much is enough?”

Let’s grow a world where giving is the greatest measure of success.
Together, our trees — and our impact — will reach beyond imagination.